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包装还能这样?日本设计师的脑洞我是服气的!

2018-08-04 11:39:23 乐享印刷包装 672



科学研究表明,一见钟情只需0.2秒

这在人与设计之间也同样通用


你看到一件商品

想不想进一步了解它

摸摸它的材质,闻闻它的气味

很大一定程度上取决于——

在这0.2秒里它的包装有没有打动你


日本包装因其精妙设计而极负盛名

无论你是喜欢小清新、性冷淡还是宅萌风

总有一款会击中你的心

就算你本无意购买,只是在货架上瞄到一眼

也会因外貌而为它献上荷包君



PART A

想吃他们家大米


作为设计大国的日本

对设计的重视体现在生活的方方面面

就连大米也不放过

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


纸的质朴搭上蝴蝶结的俏皮,居然意外的融洽

包的这么好看的大米,都可以拿来送人了吧

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


易拉罐也能用来装米

日本人的脑洞我是服气的

Packaging and printing quotation

Packaging and printing quotation


就是好像...量有点少哈

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


乔巴迷们,这里有一款专为你们设计的大米!

Packaging and printing quotation



PART B

我有饮料和酒,你有故事吗?


日本人无论喜怒哀乐,都喜欢喝酒来助兴或解忧

透明或磨砂的瓶子,极具日式传统色彩的和风设计

仿佛能让人一下子联想到

结束一天繁忙的工作

去居酒屋点上几份炸串,喝上几口小酒

和好友畅快聊天的场景

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


饮料多以透明瓶身绘上植物图案,自然又清新

反正如果我不知道哪瓶好喝

一定会选长得最好看的那瓶!

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


乱入了一个富士山造型的容器

倒上啤酒时,杯口的泡沫就像是富士山上的积雪

让喝酒都充满了诗意

Packaging and printing quotation



PART C

谁说喝茶就是老干部了!


喝酒容易伤身,还是喝茶比较好

日本人对茶同样热爱

自己小酌、宴请客人

茶成了家庭生活中不可缺少的一部分


不同于我们对茶包装的传统印象

日本人把茶都包的如此蠢萌

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


采茶叶的老奶奶淳朴又可爱

她们采的茶也一定会很好喝吧

Packaging and printing quotation

Packaging and printing quotation


好无聊啊,我们拿茶包打个扑克呗!

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation



PART D

你看起来好像很好吃


去日本,一定少不了买各种饼干、果子、巧克力

不管是自己留着还是做伴手礼都很合适


日本的食品包装少有流水线上生产出来的工业感

更多的是一份精心准备的心意

像是为朋友亲手包装的礼物

温暖又亲切

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


就连一片糕点都要扎上蝴蝶结

Packaging and printing quotation


想集齐所有包装

每个口味都尝上一遍

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation


打开每一个盒子,撕开每一个包装

都是慢慢的期待与惊喜

大概都舍不得送人了吧

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation

Packaging and printing quotation



产品和包装早就融为一体,互相成就,不可分离

而日本传统和现代元素在包装上的碰撞与交织

为产品增添了更多丰富的色彩与寓意

不知从何时起日站君养成了收藏癖

那些好看的包装都不舍得扔

就算不用

看着心情也会变好

可能这也是包装设计的价值之一吧



-END-


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