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包装设计不会做?看这篇就够了!

2025-11-09 11:56:38 乐享印刷

丑的包装各有各的丑法,而好看的包装则是有规律可循,今天跟大家分享包装设计的常用版式设计。

常用版式一:主体当道

这是一种比较常用并且实用的设计,将产品或能体现产品属性的图形作为主体,放在整个视觉的中心,产生强烈的视觉冲击,比如下面这些作品:

Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式二:色块分界


用大块的色块将画面分成好几部分,一部分色块作为主视觉,其余部分或填充产品信息,或添加设计元素作为装饰用。


Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式三:包围式


将包装上的主要文字信息放在中间,用众多的图片元素将其包围起来,重点突出文字信息。


Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式四:局部式


单个包装画面只展示主体图形的一部分,单组合起来又是一个新的图形,让人很有想象空间。


Professional packaging box and label production factory


Professional packaging box and label production factory

Professional packaging box and label production factory


常用版式五:纯文字式

包装上没有任何图形,主要对品牌的名称、LOGO、卖点、产品信息等文字进行排版,设计简洁明了,很考验设计师的排版功力。


Professional packaging box and label production factory


Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式六:底纹式


多采用几何线条元素,设计成底纹布满整个版面,作为画面的底纹,让画面非常饱满充实。



Professional packaging box and label production factory


Professional packaging box and label production factory



常用版式七:标志主体式


将品牌LOGO作为主要视觉核心,没有过多的装饰。很多知名品牌都采用这样的做法,突出其简洁、大气、突出品牌LOGO的效果。再加点特殊工艺,更显高端奢华。


Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式八:图文组合式


这种构图方式比较灵活,主视觉不是由一个独立的主体构成,而是有一些分散的元素、文字信息、图片元素等,设计排列后最终达到协调统一。

Professional packaging box and label production factory

Professional packaging box and label production factory



常用版式九:融入结合式


将产品与包装结合在一起,达到图、形合一的效果,最后组成一个新的东西。多为创意包装。



Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory


常用版式十:徽标式


徽标式自带复古、高贵属性,得到很多设计师和客户的青睐,很多进口产品的包装喜欢用这种表现形式。


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常用版式十一:全屏式


与底纹式不同的是,全屏式设计虽然画面部分几乎布满了整个版面,但却是整个花吗的主视觉。



Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory


常用版式十二:局部镂空式


把包装盒的某个部分镂空,为了让消费者更看清产品的形态,日化产品用这种形式比较多。



Professional packaging box and label production factory

Professional packaging box and label production factory

Professional packaging box and label production factory



好了

今天的包装干货分享就到这里啦

赶紧收藏了吧!

Professional packaging box and label production factory


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Professional packaging box and label production factory